from product vision to shelf.
without the operational chaos.
I manage the operational side of your beauty product launch, from manufacturers and packaging to compliance and timelines, so you can focus on building your brand.
First Product Launch
You've got the idea, but you dont know where to start.
Which manufacturer is right? Will your packaging work on the filling line? What about stability testing and compliance?______
We remove the guesswork so you can launch without costly mistakes or wasted time.
Scaling Brand
You have successfully launched, but growth has created complexity behind the scenes.
Supplier emails, shifting timelines, and day-to-day coordination are pulling you away from strategy.
_______
We step in as your operational partner, managing supplier coordination and timelines so you can focus on growth.
Established Brand, New Product
Every new SKU requires structured development oversight.
From formulation and testing to packaging sourcing and compliance.
______
We integrate with your existing systems to streamline development without starting from scratch.
BUILT FOR EVERY STAGE OF GROWTH
SERVICES
PRODUCT DEVELOPMENT MANAGEMENT
We lead end-to-end development from concept through to production — coordinating formulation approval, manufacturers, packaging, testing and timelines so your product reaches market smoothly and on schedule.
MANUFACTURER & FORMULATOR VETTING
Finding and vetting the right contract manufacturer or formulator for your product type, volume, and growth stage - so you don't waste months with the wrong partner.
PACKAGING SOURCING & BRAND ALIGNMENT
Production-ready packaging sourced to align with your branding, budget, and filling line requirements - so you're not discovering problems at production.
LABEL & REGULATORY COMPLIANCE
Product claims, labelling, INCI lists and testing requirements reviewed against Australian cosmetic regulations and TGA requirements - so you go to market with confidence, not a compliance issue.
LAUNCH STRATEGY & MARKET ANALYSIS
A successful launch takes more than a great product. We research your market, assess competitor positioning, and map out realistic timelines, production planning, and margin targets so your launch is commercially informed and ready to scale.
MEET ANNA CONEYS, PRODUCT DEVELOPMENT & OPERATIONS SPECIALIST.
With experience across more than 200 cosmetic and sunscreen launches, Anna has worked behind the scenes with indie skincare brands and some of Australia’s largest sunscreen companies. Her background spans the full product lifecycle from Quality Control, Product Development, Manufacturing and Scale-up to Project Management – giving her a practical, inside understanding of what it truly takes to bring a product to market successfully.
After 5+ years inside cosmetic manufacturing, Anna saw how overwhelming the launch process is for founders — coordinating packaging suppliers, manufacturer decisions, compliance, timelines, and logistics, all without someone keeping across the full picture.
Anna steps in as your central point of coordination – managing your manufacturers, suppliers, packaging, compliance, and timelines so you can focus on building your brand instead of chasing the moving parts.
LETS TALK ABOUT YOUR VISION
Book a free 30-minute discovery call to get crystal-clear on your product vision, timeline and budget. We’ll identify your biggest roadblocks and map out a simple plan to move forward.
You’ll leave knowing exactly what to do next to bring your product to market with confidence.
GET IN TOUCH
Ready to launch with Clarity and Confidence? Fill out some details about your project and we will get back to you shortly. We cant wait to hear from you!